3M Scott Fire & Safety, a global leader in innovative protective equipment and safety devices, has redesigned its website to provide users with faster and easier access to resources and relevant content for an engaging digital experience.

“Our customers need accessible, reliable resources when searching for protective and safety equipment,” said Matt Tandy, global marketing manager with 3M Scott Fire & Safety. “Our new website provides easy access to industry insights and relevant product information that will help them get the job done.”

In addition to showcasing a new brand identity after last fall’s acquisition of Scott Safety by 3M, the dynamic redesign introduces new site navigation that makes website exploration straightforward and better organized. The website enables visitors to quickly browse products, industry resources, technical support and more.

The new format features engaging content, a simple layout and eye-catching visuals to create an immersive user experience. 3M Scott Fire & Safety draws on decades of manufacturing and rescue experience to provide industry-relevant content for customers, including product innovations and safety standards information. Article topics include product advancements to consider when making purchases in 2018, rapid intervention team basics and news regarding changes to NFPA 1981/1982, 2018 edition standards.

To serve customers across the globe, the website can be displayed in multiple languages. It also automatically formats across desktops, laptops and mobile devices, an important feature as first responders increasingly use their mobile devices.